Understanding French Business Culture
At a glance
Dates of the course:
- Thursday 27th Feb: Session 1 Introductions & Overview of France
- Thursday 6th March: Session 2 Breaking through Cultural Barriers
- Thursday 13th March: Session 3 Culture Theory (1)
- Thursday 20th March: Session 4 French History
- Thursday 27th March: Session 5 French Politics & Geopolitics
- Thursday 3rd April: Session 6 Culture Theory (2)
- Thursday 10th April: Session 7 French Business Practice
- Thursday 24th April: Session 8 Marketing the French way
- Thursday 15th May: Session 9 Marketing & Project Introduction
- Thursday 22nd May: Session 10 Final project presentation & knowledge consolidation
[17h-18h30]
Registration deadline:
- Registrations are possible till 10 March 2025, even if the course already has started.
Profile and prerequisites:
- The course is open to all interested students.
Teaching language(s):
- English
Format:
- Online Course (You will receive the access data shortly before the course starts.)
Hosted by:
- Toulouse Business School
How to register:
Course details:
Throughout this dynamic online module, students will gain a broad understanding of French culture, from its historical roots to its modern influence on the business environment in France and beyond.
Students will explore how cultural elements have shaped iconic French industries, from aerospace to luxury brands like Louis Vuitton, and learn how deeper cultural awareness fosters effective cross-cultural collaboration and integration.
On completion of the module, students will appreciate the complexities of adapting to and integrating into a different culture. With deeper insights into French society, daily life, and business practices, students will move beyond abstract notions of culture to a practical understanding of individuals—equipping them with the capacity to apply this knowledge in their future international business careers.
Teacher(s)
- Kristy Speller
- Hannah Davis
